Diamond Vantage Publications

At General Tool, I have shaped the visual identity of Diamond Vantage, our retail brand for diamond blades for construction, across print and digital publications, including catalogs, product spec sheets, and promotional flyers.

I manage projects from trend research and concept development through asset management, artwork refinement, and production-ready files. My visuals engage both distributors and concrete contractors, balancing brand consistency, clear product information, and compelling design to help Diamond Vantage stand out in a competitive industry.

Below are some of my favorite projects, highlighting how I have helped bring our products to life.